lopquestionnaire.consciousmastermind.org

Before We Begin

Tell us who you are

Your Details

Full Name *

Email *

Organization

Part I

Foundation & Positioning

Q1

Complete this sentence in plain English — no jargon:
"We help ___ do ___ so they can ___." *

Q2

What is the single most important outcome a client gets from working with you? Not a feature — the result. *

Q3

What do you believe about leadership and business that most of your competitors don't — and wouldn't say publicly?

Q4

If Leaders on Purpose disappeared tomorrow, what would the world actually lose? Be specific.

Part II

Target Market & Buyer

Q5

Describe your single best client — the one you'd clone if you could. What is their role, company size, industry, and what were they struggling with before they found you? *

Q6

Who should you NOT work with? What type of leader or organization is a bad fit — and why?

Q7

What triggers someone to seek you out? What has just happened in their world? *

Part III

Business Model & Revenue

Q9

List every revenue stream you have today. Next to each, write: current annual revenue (approx.) and whether it's growing, flat, or declining. *

Q10

Which single revenue stream, if doubled, would have the biggest impact? *

Q11

What is your highest-priced offer today, and what does it include? What's the price point?

Q12

Where does revenue feel hardest to close — and why do you think that is?

Q13

What would it take to generate an additional $250K in the next 12 months? What's the most realistic path?

Part IV

Offer & Transformation

Q14

What is your flagship offer — the one thing you would sell if you could only sell one thing? Does it currently exist, or is it still being defined? *

Q15

Walk through the transformation arc: where is a client when they come to you, and where are they 90 days later? Be as concrete as possible. *

Q16

Why would someone pay for this NOW — not in six months? What makes it urgent?

Part V

Assets, IP & Unfair Advantage

Q17

You have a 10-year longitudinal leadership study. What are the 2–3 most surprising or counterintuitive findings? How is it being used commercially — if at all? *

Q18

You've mobilized $1.3B in impact capital. How does that actually happen — what is your specific role? Is this a service you sell, or a story you tell? *

Q19

What assets do you have that a competitor could NOT replicate in 12 months — network, data, brand, relationships, track record?

Part VI

Funding & Growth Strategy

Q20

Is Leaders on Purpose designed to be a lifestyle business, a scalable platform, or something in between? *

Lifestyle business Scalable platform Hybrid — elements of both Unsure — still figuring it out

What does the 5-year version look like?

Q21

Are you actively seeking external capital — investment, grants, strategic partnerships?

Yes, actively No Open to it

If yes, for what specifically?

Q22

What is the one constraint — if removed — that would unlock the most growth? *

Part VII

Website & Conversion

Q23

When the right person lands on your website, what is the ONE action you want them to take? *

Q24

What do people most often misunderstand about Leaders on Purpose after visiting your site or hearing your pitch?

Part VIII

Focus & Risk

Q26

What are you currently doing that you know — if you're honest — you should stop or deprioritize?

Q27

What is the biggest internal obstacle to growth right now — misalignment between founders, resource constraints, unclear strategy, bandwidth?

Q28

What would have to be true for Leaders on Purpose to be worth 10× its current value in 5 years? *

Leaders

Leaders on Purpose
Founder Questionnaire

Your Details

Thank You

Leaders

Leaders on PurposeFounder Questionnaire

Your Details

Thank You

Leaders on Purpose
Founder Questionnaire